Monday, October 17, 2011

Beyonce Unveils Another Music Video:
"Love On Top"

Beyonce's camp has released another new music video this week.  But why so soon one may ask?  Didn't they just release "Countdown" a few weeks ago?  Well we did some investigating and here is what we found out...

Beyonce's last video "Countdown" was met with a lot of criticism and accusations of stealing choreography and dance routines from Belgian choreographer Anne Teresa De Keersmaeker without consent.  So to move on from another scandel, Beyonce's people released the "Love On Top" music video this week.  This time Beyonce introduced the video with a clear statement that it took inspiration from another music video.  Beyonce posted on her website that her "Love On Top" video was inspired by her favorite male groups.

“I remember seeing videos from New Edition, The Jackson 5 and the Temptations, bands I love for their beautiful harmonies, and precise choreography and I always wanted to make a video and be part of a boy group myself,” she wrote.

It’s pretty clear that the video for “Love on Top” is based on New Edition's “If It Isn’t Love” video, which involved the group dancing in front of mics, with large windows lighting them from behind.  You can see that video posted below and compare.

In the new video for the single "Love On Top", however, Beyonce is looking much less pregnant, could it be this video was filmed before "Countdown, which shows her baby bump.  In the "Love On Top" video, Beyonce is dancing and singing in a tight black leotard and is backed up by a group of fit-looking male dancers for most of the video. About halfway through, the group switches to shiny gold outfits, and then white and grey suits. Finally, the group ends in formal tuxes.

Now the premiere of "Love On Top" music video below..

Beyonce - "Love On Top"

New Edition - "If It Isn't Love"